Mobile App Design

Overview

FitTrack had a strong concept—workouts, habit tracking, and progress insights in one app—but the early product experience was getting in the way. New users weren’t completing onboarding, key features felt buried, and the UI lacked consistency across screens.

CodeFlow Labs partnered with FitTrack to design a mobile experience that felt motivating, simple to navigate, and easy to scale as the product grew.

The Challenge

FitTrack needed improvements in four areas:

• Drop-off during onboarding: Too many steps before users saw value.
• Unclear core loop: Users weren’t sure what to do each day (workout, track, review, repeat).
• Inconsistent UI patterns: Buttons, cards, and progress visuals varied across features.
• Weak progress visibility: Users wanted clearer “am I improving?” signals.

What We Did

1) Rebuilt onboarding to deliver value faster

• Shortened setup and reduced non-essential questions
• Added an “instant plan” path for users who wanted to start immediately
• Designed a gentle permissions flow (health data, notifications) with clear benefits

2) Designed a daily home screen that guides action

• Created a “Today” dashboard showing the next best step (workout, habit check-in, recovery)
• Added quick actions for logging, scheduling, and viewing history
• Made streaks and milestones visible without overwhelming the UI

3) Simplified workout and tracking flows

• Streamlined workout screens with clear hierarchy (warm-up → sets → rest → finish)
• Reduced taps for logging sets, reps, and time
• Added helpful micro-interactions (timers, confirmations, lightweight coaching prompts)

4) Built a scalable UI system

• Standardized typography, spacing, and component states
• Designed reusable components for cards, charts, lists, and forms
• Documented patterns for empty states, loading, errors, and success feedback

5) Improved progress and motivation design

• Introduced clearer progress summaries (weekly consistency, personal bests, trend lines)
• Balanced motivation with realism—celebrations for milestones, guidance for missed days
• Added shareable progress moments for social growth loops

Results (After Design Rollout)

After implementing the redesigned experience, FitTrack achieved:

• Higher onboarding completion with fewer steps and quicker payoff
• Better daily engagement through a clearer “what’s next” home screen
• More consistent UI across features, improving perceived quality and trust
• Faster feature development thanks to a documented component system

Deliverables Snapshot

• UX flows + wireframes for onboarding, workouts, tracking, and progress
• High-fidelity mobile UI for core screens
• Component library + usage guidelines
• Interactive prototype for testing and stakeholder alignment
• Developer handoff specs (states, interactions, accessibility notes)

Takeaway

Fitness apps win when they reduce friction and reinforce progress. For FitTrack, CodeFlow Labs designed an experience that helps users start faster, stay consistent, and clearly see results—while giving the product team a scalable system to grow from.